About The Dragon Mindset
Created by Einir — Performance Hypnotherapist & Mental Performance Strategist
Elite athletes choose The Dragon Mindset because I understand the pressure, expectation, and identity that come with competing at the highest level.
The system was born from the moment I pushed through the final kilometres of the Long Course Weekend triathlon in Tenby — when my body was done, but my mind refused to quit.
That moment became the foundation of how I train athletes today.
How I Work
I blend the most effective mental performance methods in elite sport:
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Sports Hypnosis through the Athlete’s Secret Weapon programme — a system used by over 50 Olympians and World Champions
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Neural Reprogramming for deep identity-level change
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Functional Imagery Training (FIT) to build unstoppable motivation
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Performance Psychology for clarity under pressure
This combination creates fast, powerful, and lasting mental shifts - especially when results matter.
Why Athletes Work With Me
I understand the mindset of high performers:
The drive, the discipline, the pressure to deliver, and the fear of falling short.
I track your PBs, competitions, and progress because your success matters to me as much as it matters to you.
When we work together, you’re not a client — you’re a high-performance project I’m fully invested in.
